With unemployment seeming to be on a continuous upwards spiral, it’s hard to believe that anyone is having difficulty recruiting, but from what I’ve been hearing that’s not always the case. Yes, there are lots more candidates in the labor pool looking for work. But that’s sort of like saying there are now several more needles to find in a much bigger haystack.
With video in the recruitment area of your web site, you can provide all kinds of info to help those “needles” find their way out of the stack and into your HR department for an interview. Use video to show off some of your after-hours activities: picnics, philanthropic events, holiday parties, etc. Also, consider short sound-byte testimonials from a cross section of your employees. They can talk about the opportunities they’ve had, special training they’ve received, successes they’ve experienced, etc.
So let’s review … seeing your employees having fun and excited about their jobs — vs. — reading about how your employees have fun and are excited about their jobs. Which do you think has more impact?
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